{GBF Life + Style} My Road to Fashion Law Part II

Part I is here

Fall OCI (on campus interviews) is like speed dating. You submit your resume, get matched with interested law firms, and go on rotating thirty minute interviews at the Radisson across from USC. If they like you, they take you out to dinner at the second interview. If chemistry sparks, they take you back to their place and you promise to spend the summer together. I went through the rounds but didn't get into bed with any law firms. It just didn't feel right.

While walking to the parking lot after my very last OCI, I saw a flyer that caught my eye. The CEO of True Religion Brand Jeans was speaking at the business school that night. Although exhausted, I turned around and walked back to campus as True Religion was one of my favorite denim brands. I had to be there. 

Inside the packed auditorium, the tanned Jeff Lubell was wearing a TR denim jacket, flared and faded TR Joeys, and a silver Chrome Hearts cross around his neck. He looked like a hippie rock star. He was candid and honest about his struggles and path to denim salvation. He was a serial entrepreneur and had opened and shut down over ten different denim companies and was nearly broke when he started TR. At the time, the premium denim market was fledgling as stores balked at the $200 price tag. But Jeff believed in his product and found innovative ways to pique interest. His grassroots marketing involved giving away jeans to attractive girls and celebrities at random places like gas stations and pushing tirelessly to get TR into celeb frequented boutiques like Fred Segal. He knew if celebrities wear the jeans, everyone else will. His vision, persistence, and passion paid off as within a year, TR became one of the most coveted and expensive denim brands on the market.

Inspired and moved by his story, I went up him afterwards and told him I was a law student obsessed with fashion and wanted to work for him that summer. He looked at me, smiled, and told me to drop off my resume with his VP of Operations. I was hired a week later to head up the intellectual property and anti-counterfeiting department. While the rest of my class spent their summer suited up inside their top floor downtown offices, I was in a grittier part of town conducting raids with the LAPD and knocking down the doors of denim counterfeiters. 

It felt so right. 






photos by Tommy Pham

 top {Kardashian Kollection c/o}
skirt {tibi | affordable version}
leather jacket {True Religion c/o}
heels {Kelsi Dagger}
clutch {aryn k c/o}
necklace {capwell c/o}
earrings {Swarovski c/o}

{live fabulously}

 PhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucket

24 comments

  1. That skirt is amazing, you look great!

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  2. Love reading about how you got into fashion law! OCIs were so stressful and not so fun at all. I am so glad to have that experience far behind me!

    xo, alison*elle

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  3. Thanks for sharing your story. I was especially touched by the True Religion story, and I myself believe in the power of grass roots marketing. The guy is a genius, of course, but his tenacity really touched me (10 tries - wow). I'm a total believer that no success is overnight. Entrepreneurs are just like Hollywood movie stars, every "overnight sensation" is ten years in the making.
    Beauty Fashion Skin Care Blog -Girlie Blog Seattle | Casual Chic Style

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  4. Amazing look!
    Love the skirt <3

    Love,
    Vanessa Ribeiro
    http://nessabyvanessaribeiro.blogspot.pt/

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  5. you look gorgeous! I'm studying law right now but I think I'm too into fashion and writing to actually pursue it :P
    Lazy Obsession

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  6. Has been super interesting reading about your career path! I have friends who are lawyers and know the tensions of all of the "speed dating" interviews. Loving your outfit here. The jacket is killer and loving the full, vibrant skirt :)

    -Jen

    www.vibrantbeautyblog.com

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  7. Thank you so much for your sweet comments!

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  8. nice!!;_))

    new post

    www.live-style20.blogspot.com

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  9. You look absolutely Fab and Good ;)
    Great pics btw

    analaguna.es

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  10. OMG how amazing! It's incredible how much luck you had and how you grasped that opportunity! Your storry is such an inspiration to me!

    http://love-your-ego.blogspot.de

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  11. Wow I love the little anecdote of your career. It's a great example of how you never know where life will take you. You can plan every single detail of your life but sometimes it's the random stumbles that determine our destinies. Anyways keep up the great work and love to read more of these types of stories.

    xoxo

    Souda

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  12. Wow! Very inspiring ! Love this look!

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  13. This is so fab and stylish. Love your skirt :)

    Kisses
    http://yourfashiontroubleshootingguide.blogspot.com ♥

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  14. for 1, this outfit is flawlessly gorgeous! edgy-femme :)
    2, I'm so jealous and happy for you! I've just recently been considering venturing towards fashion law! you're an inspiration pushing me more towards that!

    Xo Sahra
    Que Sera Sahra

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  15. Out-looking is very nice and admirable. Thanks for sharing your story with us.
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  16. that is great that felt right, smart and beautiful and lawyer with beautiful fashion sense, great blog- breaking down doors:)-Paul

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  17. Hey, not too bad for a law student! I respect your guts and it sure paid off. Working with the LAPD sounds pretty cool babe =D

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  18. Wow! Very inspiring ! Love this look!!! you are looking too pretty. Love reading about how you got into fashion law!!!

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  19. did you go to USC for law school? i thinking of going there for law school and very interested in fashion and law. i would love to hear more about your experience if you did in fact go to USC.

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  20. Nice information, on target, publish good stuff excellent

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  21. Thanks as soon as once more for sharing this great stuff.

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