Shocking Makeovers...Mask or Makeup?

This photo gallery of before/after makeovers is a little shocking. I get that a lot of girls in Asian countries are absolutely obsessed with achieving the anime, doll-like look.  But at what cost? These girls definitely do look cuter in the "after" pictures, but their own facial features have been lost in the makeover. You can't even see the natural shape of their eyes!

What do you think?  Are they taking it a little too far by using makeup to completely mask their faces versus using it to enhance what their mommas gave them?